Jaymes Qualls
09/27/10
Journalism 105
Description: Duckdown records been official in the underground hip hop scene for about fifteen years and counting. The label displays raw hip hop talent, not watered down and made for the the mainstream radios stations like many artists in 2010. which in reality, those mainstream artist are only getting pimped by there record labesl. Not duckdown records. most of the artist on duckdown been doing there hip hop thing for years, but never crossed over to the mainstream but keep it in the streets for the people who love hip hop. Major labels tend not to respect the realness, when artist critic thier own creative ablity such as duckdown records. Catch these mc’s spitting lyrics over hard, raunchy hip hop beats talking about reality rap.
Interpretation:As stated before, major labels dont respect the purity, or rather when hip hop was real. Mainstream artist struggle in this manner, rather doing it for the money they do it from the heart, money doesnt mean a thing to most independent artist. thats why the label, as well as the artist have an understanding that there in it for the love of the music not the money. For this reason, independent label’s expression of freedom of lyrics isnt dictated by the company, or the music industry.
engagement: Born and raised in Denver, there’s only one radio station that so-calls plays hip hop music. However, what KS 107.5 is considering rap for hip hop heads is really whack, and only made for major labels. After several times attempting to reach somebody from the radio station to play some real Hip Hop, rather then mainstream rap, i finally got through on the phone line. Me trying to express my passion to hear some real hip hop was like talking to anti-hip hop socialist or something.. The first question was, who is the label and are they mainstream artist..?? i say no! “Raw hip hop-underground.. i sense they were not feeling my ideal to play some real music, they left me on hold for 35min i hung up. independent labels struggle because they express freedom. And if hip hop yhre music is self expression related and dedicated. QB international